Top Mobile Advertising Trends 2017: What You Need to Know

Top Mobile Advertising Trends 2017: What You Need to Know

Mobile advertising has become an integral part of the digital marketing landscape. With smartphones becoming an essential part of our daily lives, businesses are leveraging mobile advertising to reach their target audience effectively. As we step into 2017, it’s crucial to stay updated with the latest mobile advertising trends to stay ahead of the competition. In this article, we will explore the top mobile advertising trends of 2017 that you need to know.

1. Mobile Video Advertising

Video content has gained immense popularity in recent years, and mobile video advertising is expected to continue its upward trajectory in 2017. With the rise of platforms like YouTube and social media sites, users are increasingly consuming video content on their mobile devices. Advertisers are recognizing this trend and investing more in mobile video ads to engage users and drive conversions. Interactive and personalized video ads are also gaining traction, allowing brands to deliver tailored experiences to their target audience.

2. Programmatic Advertising

Programmatic advertising is revolutionizing the way advertisers buy and sell ad inventory. In 2017, programmatic advertising is expected to make significant advancements in the mobile advertising space. With programmatic, advertisers can automate the buying and selling of mobile ads, making the process more efficient and cost-effective. Real-time bidding and audience targeting capabilities of programmatic advertising enable advertisers to deliver highly relevant and personalized ad experiences to mobile users.

3. Native Advertising

Native advertising seamlessly integrates with the user experience, making it less intrusive and more engaging. In 2017, native advertising is expected to gain even more prominence in the mobile advertising industry. Mobile apps and social media platforms are incorporating native ad formats to provide a better user experience. Native ads blend in with the content, making them less disruptive and more likely to be noticed and clicked by users. Advertisers are leveraging native ads to deliver relevant and non-intrusive experiences to their target audience.

4. Mobile Ad Blocking

Ad blocking technology has been a concern for advertisers, but it has also sparked innovation in the mobile advertising industry. In 2017, advertisers are focusing on delivering non-intrusive and valuable ad experiences to combat ad blocking. Contextual and personalized ads are gaining popularity as they provide relevant and engaging content to users. Advertisers are also exploring alternative ad formats, such as rewarded video ads, to incentivize users and encourage them to engage with ads voluntarily.

5. Augmented Reality (AR) Advertising

Augmented Reality (AR) has gained significant attention with the success of Pokemon Go in 2016. In 2017, we can expect to see more brands incorporating AR into their mobile advertising strategies. AR advertising allows brands to create immersive and interactive experiences for users. It enables users to engage with products and services in a virtual environment, enhancing the overall brand experience. With the increasing adoption of AR technology, advertisers have a unique opportunity to captivate and connect with their target audience.

As mobile usage continues to grow, staying updated with the latest mobile advertising trends is essential for businesses looking to maximize their marketing efforts. By embracing these trends, you can effectively engage your target audience and drive better results. Keep an eye on the evolving mobile advertising landscape and adapt your strategies accordingly to stay ahead in 2017.