The Ultimate Guide to Mobile App Marketing in 2020: ASO Advertising & Monetization Explained | SpotSense.io

The Ultimate Guide to Mobile App Marketing in 2020: ASO Advertising & Monetization Explained

What is Mobile App Marketing in 2020?

Mobile app marketing in 2020 is the process of promoting and advertising mobile applications to increase their visibility, user acquisition, and revenue. With millions of apps available in app stores, it has become crucial for app developers and marketers to implement effective marketing strategies to stand out from the competition.

One of the key aspects of mobile app marketing in 2020 is ASO (App Store Optimization), which involves optimizing various elements of an app listing to improve its ranking in app store search results.

The Importance of ASO Advertising

ASO advertising plays a vital role in mobile app marketing as it helps app developers reach their target audience and generate more organic downloads. By utilizing ASO techniques, such as optimizing app titles, descriptions, screenshots, and keywords, app marketers can increase their app’s visibility and attract more potential users.

ASO advertising also focuses on improving app store conversion rates by creating compelling app listings that convince users to download the app. This involves using persuasive language, showcasing unique features, and highlighting positive user reviews and ratings.

Monetization Strategies for Mobile Apps

Monetization is an essential aspect of mobile app marketing as it allows app developers to generate revenue from their apps. There are various monetization strategies available, including:

  • In-App Advertising: Displaying ads within the app to generate revenue through impressions and clicks.
  • In-App Purchases: Offering additional features, content, or virtual goods for purchase within the app.
  • Freemium Model: Offering a basic version of the app for free and charging for premium features or content.
  • Subscription Model: Charging users a recurring fee to access premium content or features.
  • Affiliate Marketing: Partnering with other brands to promote their products or services within the app in exchange for a commission.
  • Sponsorships and Partnerships: Collaborating with relevant brands or influencers to promote their products or services to the app’s user base.

ASO Advertising Best Practices

When it comes to ASO advertising, there are several best practices that app developers and marketers should follow:

  • Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords to include in the app’s title, description, and metadata.
  • Optimized App Title: Craft a concise and descriptive app title that includes relevant keywords and effectively communicates the app’s purpose.
  • Compelling App Description: Write a compelling and informative app description that highlights the app’s unique features and benefits, and includes relevant keywords.
  • Eye-Catching Screenshots and Videos: Use high-quality screenshots and videos to showcase the app’s user interface, features, and benefits. Ensure they are visually appealing and accurately represent the app.
  • Encourage Positive Reviews and Ratings: Prompt users to leave positive reviews and ratings by providing a seamless and delightful user experience, and by regularly engaging with users through app updates and support.


Mobile app marketing in 2020 is a competitive landscape where app developers and marketers need to implement effective strategies to succeed. ASO advertising and monetization are key components of a successful mobile app marketing campaign. By optimizing app listings and utilizing various monetization strategies, app developers can increase their app’s visibility, attract more users, and generate revenue.