The Ultimate Guide to Mobile App Advertising Rates in 2020

The Ultimate Guide to Mobile App Advertising Rates in 2020


Mobile app advertising has become an essential component of marketing strategies in today’s digital age. With the increasing number of smartphone users around the world, businesses are leveraging mobile apps to reach their target audience effectively. However, understanding mobile app advertising rates can be a daunting task, especially with the evolving landscape of the industry. In this guide, we will dive deep into the world of mobile app advertising rates in 2020, providing you with valuable insights and tips to help you navigate this complex arena.

Section 1: What are Mobile App Advertising Rates?

Before we delve into the specifics of mobile app advertising rates in 2020, let’s first define what they are. Mobile app advertising rates refer to the cost associated with advertising your app on various platforms, such as social media, search engines, and mobile ad networks. These rates can vary depending on factors such as ad format, targeting options, and the popularity of the platform.

Section 2: Factors Influencing Mobile App Advertising Rates

In order to understand the mobile app advertising rates in 2020, it is important to consider the factors that influence these rates. Here are some key factors that can impact the cost of advertising your app:

  • Ad Format: Different ad formats, such as banner ads, interstitial ads, and video ads, have varying costs associated with them.
  • Targeting Options: Advanced targeting options, such as demographics, interests, and location, can increase the cost of advertising.
  • Platform Popularity: Advertising on popular platforms like Facebook and Google can be more expensive due to the large user base and high competition.
  • Seasonality: Certain times of the year, such as holidays or special events, can lead to higher advertising rates.

Section 3: Average Mobile App Advertising Rates in 2020

The average mobile app advertising rates in 2020 can vary significantly depending on the platform and ad format. Here are some approximate rates for different ad formats:

  • Banner Ads: $0.10 – $2.00 per thousand impressions
  • Interstitial Ads: $2.00 – $10.00 per thousand impressions
  • Video Ads: $5.00 – $20.00 per thousand impressions

It’s important to note that these rates are just averages and can fluctuate based on the aforementioned factors.

Section 4: Strategies to Optimize Mobile App Advertising Costs

While mobile app advertising rates can seem intimidating, there are several strategies you can employ to optimize your advertising costs:

  • Targeting: Refine your target audience to ensure your ads are reaching the right people, reducing wasted ad spend.
  • Ad Placement: Experiment with different ad placements to find the ones that generate the highest engagement and conversions.
  • Ad Creatives: A/B test your ad creatives to identify the most effective ones that resonate with your target audience.
  • Budgeting: Set a realistic budget and monitor your ad performance closely to make necessary adjustments.

By implementing these strategies, you can maximize the impact of your mobile app advertising while minimizing costs.

Section 5: Future Trends in Mobile App Advertising Rates

As the mobile app advertising landscape continues to evolve, it’s important to keep an eye on future trends that may impact mobile app advertising rates. Here are a few trends to watch out for:

  • Increased Personalization: As technology advances, personalized advertising experiences are likely to become more prevalent, potentially impacting advertising costs.
  • Emerging Platforms: New platforms and technologies, such as augmented reality and virtual reality, may present unique advertising opportunities and pricing models.
  • Regulatory Changes: Changes in privacy regulations, such as the implementation of GDPR, can affect how advertisers collect and use data, potentially influencing advertising rates.


Mobile app advertising rates in 2020 can vary based on several factors, including ad format, targeting options, and platform popularity. By understanding these rates and implementing cost optimization strategies, you can make the most of your mobile app advertising budget. Additionally, keeping an eye on future trends can help you stay ahead of the curve and adapt to the evolving landscape of mobile app advertising. Now that you have the ultimate guide to mobile app advertising rates in 2020, go forth and conquer the world of mobile app advertising!