Mixpanel: How Long Users Stay At Location?
Mixpanel is a low code analytics and discovery platform. Segment and Mixpanel help you get more out of your data
Segment and Mixpanel help you get a more complete picture of your customer journey. For example, by sending data from SpotSense through Segment to Mixpanel, you can treat Location Enter/Exit events like other events in your mobile app. In addition, Mixpanel provides a multitude of ways to act on the app events you send to the platform. For this tutorial you will see how you can send location enter/exit events to Mixpanel from SpotSense to determine the average visit length of your app users to a specific location.
How this works:
- Get data flowing from SpotSense > Segment > Mixpanel
- Repeat step 1 your mobile app source in Segment (iOS, Android, React Native)
- Build a Funnel report in Mixpanel and filter it by “Time to Convert” This will show you the average time to convert a Location – Enter event to a Location – exit event. Giving you the average visit time of a location
Resources for getting started:
Sign up for a Segment workspace
Sign up for a SpotSense account
Sign up for a Mixpanel account
Tools you need:
- Segment workspace
- SpotSense account
- Mixpanel account
