How to Use Mailchimp Push Notifications to Boost Your Email Marketing

How to Use Mailchimp Push Notifications to Boost Your Email Marketing

Are you looking for new ways to enhance your email marketing strategy? Look no further than Mailchimp push notifications. With the rise of mobile devices and the increasing need for instant communication, push notifications have become an effective tool for reaching your audience. In this blog post, we will guide you through the process of using Mailchimp push notifications to boost your email marketing efforts.

What are Mailchimp Push Notifications?

Mailchimp push notifications are alerts that are sent to your subscribers’ mobile devices or desktops. These notifications can be used to deliver important updates, promote new content or products, and engage your audience in real-time. By utilizing push notifications, you can effectively reach your subscribers even when they are not actively checking their email.

Why Use Mailchimp Push Notifications?

There are several reasons why you should consider using Mailchimp push notifications as part of your email marketing strategy:

  1. Immediate Delivery: Unlike emails that may sit unread in an inbox, push notifications are delivered instantly to your subscribers’ devices. This ensures that your message gets seen in a timely manner.
  2. Increased Engagement: Push notifications have higher open rates compared to emails. By sending targeted and relevant messages, you can captivate your audience and encourage them to take action.
  3. Enhanced Personalization: Mailchimp allows you to segment your subscribers and send personalized push notifications based on their preferences and behavior. This level of customization helps you deliver tailored messages that resonate with your audience.
  4. Improved Retention: By staying top-of-mind with your subscribers through push notifications, you can increase customer retention and loyalty. Regular updates and valuable content will keep your audience engaged and interested in what you have to offer.

How to Set Up Mailchimp Push Notifications

Now that you understand the benefits of using Mailchimp push notifications, let’s dive into the steps to set them up:

Step 1: Integrate Mailchimp with Your App or Website

The first step is to integrate Mailchimp with your app or website. This will allow you to collect subscriber information and send push notifications directly from Mailchimp. Mailchimp provides easy-to-follow documentation and integration guides for popular platforms such as WordPress, Shopify, and more.

Step 2: Create a Push Notification Campaign

Once you have integrated Mailchimp, you can start creating your push notification campaign:

  1. Log in to your Mailchimp account and navigate to the Campaigns page.
  2. Click on the “Create Campaign” button and choose “Push Notification.”
  3. Give your campaign a name and select the audience you want to target.
  4. Choose a delivery time that aligns with your subscribers’ preferences. You can send the push notification immediately or schedule it for a later time.
  5. Compose your message. Keep it concise, engaging, and relevant to maximize the impact of your push notification.
  6. Preview your push notification to ensure it looks and functions as intended.
  7. Click “Send” to deliver your push notification to your subscribers’ devices.

Step 3: Analyze and Optimize

After sending your push notification campaign, it’s crucial to analyze its performance and make necessary optimizations:

  1. Monitor the open rates, click-through rates, and conversions generated by your push notifications.
  2. Use Mailchimp’s reporting and analytics tools to gain insights into your audience’s behavior and preferences.
  3. Experiment with different messaging, delivery times, and targeting options to find what works best for your subscribers.
  4. Continuously refine and improve your push notification strategy based on the data obtained.

Best Practices for Mailchimp Push Notifications

To make the most out of Mailchimp push notifications, consider implementing these best practices:

  • Segment Your Audience: Use Mailchimp’s segmentation feature to target specific groups of subscribers with personalized push notifications. Segmenting your audience based on demographics, interests, or purchasing behavior will ensure that your messages are relevant and resonate with your subscribers.
  • Keep it Concise: Push notifications have limited character counts, so make sure your message is clear, concise, and enticing. Grab your subscribers’ attention with a compelling headline and a strong call-to-action.
  • Timing is Key: Consider your subscribers’ time zones and preferences when scheduling your push notifications. Sending messages at the right time will increase the chances of engagement and conversion.
  • A/B Test: Experiment with different variations of your push notifications to identify what resonates best with your audience. Test different headlines, images, and calls-to-action to optimize your campaigns for better results.
  • Provide Value: Deliver valuable content, exclusive offers, or personalized recommendations through push notifications. By providing value to your subscribers, you will build trust and keep them engaged with your brand.


Mailchimp push notifications offer a powerful way to enhance your email marketing efforts. By utilizing this feature, you can reach your audience in real-time, increase engagement, and improve customer retention. Follow the steps outlined in this blog post to set up Mailchimp push notifications and leverage best practices to optimize your campaigns. Start boosting your email marketing strategy with Mailchimp push notifications today!