Within the last 10 years, mobile apps have become engrained in the way all of us interact with the world. These mobile apps, however, seem to be addicted to screen based thinking—the idea that everything needs to be controlled by tapping on screens within the app.
Screen based thinking turned a light switch into an app where you have to:
- Unlock your phone
- Go to the home screen
- Find the app
- Wait for it to load
- Find the device you want to turn on
- Hit the power button
Our mission is to empower developers to build experiences that are so in tune with the real world, their users think it’s magic.