We (humans) are addicted to screen based thinking—the idea that everything needs to be controlled either through our phones or computers.
Screen based thinking turned a light switch into an app where you have to:
- Unlock your phone
- Go to the home screen
- Find the app
- Wait for it to load
- Find the device you want to turn on
- Hit the power button
Our mission is to empower developers to build experiences that are so in tune with the real world, their users think it’s magic.